Founded in 1872, in Milan, by Giovanni Battista Pirelli under the name "G.B. Pirelli & C", today Pirelli is one of the largest manufacturers of car, motorcycle and bicycle tires in the world. The company began its activity with the production and sale of natural rubber products and breathing apparatus for underwater swimming. He patented his first bicycle tires in 1894, and the first patent for automobile tires in 1901.

Recognized by consumers as high-value products, the company's product range consists of innovative tires for cars, motorcycles and bicycles, as well as a growing portfolio of application-specific and bespoke tyres.

In the world of cycling, Pirelli is back with the launch of special new tire lines - P Zero Velo™, Scorpion™MTB, Cinturato™ Gravel and Cycl-e. The four new lines offer different varieties of tires for road, cross country, trail and enduro wheels, as well as electric MTB, city and gravel bikes.