In 1985, Ultimate Direction developed the overall concept for hydration products while running. Thirty years later, and still a market leader, Ultimate Direction has been creating and promoting the concept of carrying waist-high water. Backpacks, belts, running bottles - these are some of the products the brand offers. Behind the creation of the company is one of the most popular names in the world of running - Scott Eurek, and there is a collection bearing the name of the athlete. Ultimate Direction products are designed by runners for runners and meet the special needs of this sport. Anton Krupichka, Peter Bakwin and Scott Yurek are just some of the names who choose Ultimate Direction.